Social media marketing
Strategy, design, reels, copy, posting and community management for brands across Pakistan. One team, one monthly report, no chasing.
Searle has worked with us for four years, HER Beauty for three.
Your brand
Social media for
When to bring us in
You post when someone remembers to, and it shows.
What changesA calendar approved before the month starts, posted on schedule.
Your feed looks different every month because three different people make it.
What changesOne team designs every post to one look, so the feed reads as one brand.
You're getting likes but can't tell which posts bring in customers.
What changesA monthly report in plain numbers: what worked, what didn't, and what changes next month.
Comments and DMs sit unanswered for days.
What changesCommunity management comes with every package, so questions get answered while the customer is still interested.
Every launch is a scramble to get content made in time.
What changesLaunches go into the calendar a month ahead, with shoots and reels planned around them.
Who it's for
Consumer brands whose customers are on Instagram, Facebook and TikTok, and who want a team that runs it every month instead of a burst of posts.
Not a fit if you sell mainly to other businesses. Their buyers decide on LinkedIn, so start with LinkedIn & Leadership Marketing.
What you get
Monthly strategy and content calendar
Content pillars, campaigns and every post for the month, sent for your approval by the 25th of the month before.
Static posts, carousels and reels designed in-house
Made by our own designers and editors to one look, so the feed reads as one brand.
Captions and copywriting
Captions written for each platform, in your brand's voice.
Shoot days
Product and lifestyle shoots planned around the calendar, on the packages that include them.
Scheduling and posting
Posts go out on the days and times the approved calendar sets.
Community management
Replies to comments and DMs, part of every package.
Monthly report and review call
Reach, engagement and growth in plain numbers, the posts that worked best, and what changes next month.
Ways to work with us
Presence
For: Brands that need a consistent, good-looking presence
- Monthly strategy and calendar
- Designed posts and carousels
- Captions, scheduling and posting
- Community management
- Monthly report and review call
Growth
For: Brands ready to grow with more formats and production
- Everything in Presence
- Reels every month
- More posts and formats
- Campaign planning for launches
Full team
For: Brands that want us as their full social team, shoots and campaigns included
- Everything in Growth
- Shoot days
- Campaigns and launches, run end to end
Volumes and fees are set in your proposal, which you get within a week of your brief.
Not sure which fits? Send a short brief and we'll recommend one.
How it runs
Every month, calendar to calendar.
Audit, audience, content pillars and the first calendar.
Next month's calendar reaches you by the 25th. You approve it before production starts.
Your partWe design, write and publish, and answer comments and DMs as they come in.
A monthly report in plain numbers and a review call to set the next month.
12-month minimum, billed by calendar month. Two revision rounds per deliverable. One to three working days on regular content.
What a month looks like
Calendar to calendar, with no backlog.
Each month's content starts once its calendar is approved, and every post goes out on the date the calendar sets.
Next month's calendar reaches you by the 25th. Drafts arrive five days before they post, and revisions come back within 24 hours, so nothing is rushed and nothing piles up for the month after. At the end of the month you get the report and a review call, and the next calendar is already on its way.
An example month
Three feed posts and a reel a week, with the report and the next calendar built in
| M | T | W | T | F | S | S | |
|---|---|---|---|---|---|---|---|
| Week 1 | Report and review call | Feed post | Reel | Feed post | |||
| Week 2 | Feed post | Feed post | Reel | Feed post | |||
| Week 3 | Feed post | Feed post | Reel | Feed post | |||
| Week 4 | Feed post | Next month's calendar sent for approval | Reel | Feed post |
- Feed post
- Reel
- Report and review call
- Next month's calendar sent for approval
The monthly report
One report, in plain numbers.
Every month ends with a report you can read in ten minutes and a call to talk it through.
It shows reach, engagement and follower growth, the posts that did best and why, and what we'll change next month. No pages of impressions for their own sake: the point is to see what's working for the business.
How to read your monthly social media reportReach and engagement
Follower growth
Top posts
Next month
- 1Reach and engagementHow many people saw the posts, and how many acted
- 2Follower growthWho joined, month on month
- 3Top postsWhat did best, and why we think it did
- 4Next monthWhat we'll keep, drop and try
Related work
Assortment
Every image from our portfolio in one place, shuffled into a new order on each visit.
HER Beauty
Launched HER Beauty on social media and ran it for three years, until the brand was ready to bring it in-house.
Case studyAmir Adnan
Three and a half years of social media, campaigns and shoot support for one of Pakistan's best-known menswear labels.
Case studyAllure Beauty
How we launched Huda Beauty and Kayali in Pakistan, through Allure Beauty.
From our writing on Social Media Marketing
All Social Media Marketing articles
How often should a brand post? Why consistency beats volume
There is no magic number of posts per week. There is a rhythm you can sustain, and that is what matters.
Facebook, Instagram or TikTok: where your customers actually spend their time
A simple way to decide which platforms deserve your effort, without trying to be everywhere.
How to read your monthly social media report
Reach, impressions, engagement, saves. What the numbers mean and which ones deserve your attention.
Want work like this for your brand? Tell us what you're planning.
Why a studio, not a freelancer or a hire?
Either can be the right call. This is what changes when the work sits with a team.
Questions about Social Media Marketing
Which platforms do you manage?
Facebook, Instagram and TikTok. LinkedIn is handled under LinkedIn & Leadership Marketing.
Who approves the posts?
You approve each month's calendar before production starts.
Do you reply to comments and DMs?
Yes. Community management is part of every package.
How many posts and reels do we get a month?
It depends on the package. Your proposal sets the monthly volumes, and the calendar shows every post before the month starts.
How long is the contract?
Retainers run on a 12-month minimum, billed by calendar month. After six months you can pause for up to 30 days, and either side can end it with one month's notice and a justified reason.
Can you run paid ads too?
Yes, through Performance Marketing. The ad creative comes from the same team that makes your posts.
How soon can we start?
We reply to a brief within one working day and send a written proposal within a week. Once it's agreed, your first posts usually go live in about three weeks.
What do you need from us?
One person who can approve work, feedback within the agreed window, and access to your brand assets and the accounts we manage.
Often paired with
Performance Marketing
Google and Meta campaigns planned, run and reported monthly, measured on leads and sales.
Learn moreIdeas need good company.
Tell us about your brand's social media.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.