Project
HER Beauty, from Fatima Group, launched on social media with us. We ran it for three years, through launch and the growth that followed, until the brand built a team of its own.
Industry
Beauty
Services
Social Media Marketing
Relationship
Three years
Mandate
Launch, then grow
The voice and the look were set before the first post, then held steady for three years.
The brief
HER Beauty arrived as one of Pakistan's largest beauty ventures, with the attention and the expectations that come with it. It needed to launch with a voice that felt personal rather than corporate, and to keep that voice steady while the audience grew.
It also needed a presence strong enough to outlast any one partner: a brand its own team could one day pick up and run.
The insight
A launch is not the first post. It is the first year of posts that sound like the same person.
The work
The voice
We set the voice and the look before the first post went out: warm, direct and confident, never borrowed from the global brands on the same shelf.
The launch
The name was introduced before the products were pushed, so followers knew who HER Beauty was before anyone asked them to buy.
Three years of growth
Three years of calendars, content and community turned a new name into one its followers knew on sight. The look held steady while the audience grew around it.
From the feed
What we made
- The launch social media strategy and voice
- Monthly content calendars, for three years
- Post design and copy across every format
- Community management as the audience grew
- A settled brand presence, ready for an in-house team
The impact
When HER Beauty took social in-house, it took over a brand with a settled voice and a following that knew it. That is what a launch partner is for.
A good launch partner builds something that can outlast the partnership. That was the job from the first post.
Launching a beauty brand? We'll build the voice, run it, and make it strong enough to stand on its own.
More work
Assortment
Every image from our portfolio in one place, shuffled into a new order on each visit.
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Ideas need good company.
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