Branding & identity
Logo, colour, typography, voice and guidelines for brands that are launching, growing or starting over.
Four to eight weeks, end to end. Identities for Parwaz and House of Pebbles.
Identities for
When to bring us in
You're launching and need to look established from day one.
What changesA complete identity ready before launch: logo, colour, type, voice and the templates to use them.
Your logo was made in a hurry, and the business has outgrown it.
What changesA mark designed for where the business is going, checked at every size it will be used.
Every designer, printer and agency uses your brand differently.
What changesGuidelines and files clear enough that anyone can use the brand the same way.
Customers can't tell you apart from the competitor next door.
What changesAn identity built around what only you can claim, so you're recognisable at a glance.
Who it's for
Businesses that are launching, outgrowing their first logo, or changing direction and need the brand to show it.
Not a fit if you only need a logo file this week. An identity takes four to eight weeks because the thinking is the part that lasts.
What you get
3concept directions to choose from
2revision rounds on the one you pick
1system your team can use
Discovery workshop
A working session on your business, audience, competitors and ambitions, with the people who make the decisions.
Logo and mark system
A primary logo, secondary versions and a mark that still works at the smallest sizes.
Colour and typography
A palette and type system, with the colour values your printer and your developer need.
Brand voice basics
Tone words, the messages to repeat, and sample lines that show the voice in use.
Brand guidelines
One document that shows how to use all of it, written for designers, printers and your own team.
Core templates
The everyday pieces your team uses most, ready to edit.
Every file in print and digital formats
AI, SVG, PNG and PDF, with CMYK, RGB and Pantone values.
Ways to work with us
Identity essentials
For: New businesses that need a strong core to start with
- Discovery workshop
- Logo and mark system
- Colour and typography
- A short guide to using them
Full identity
For: Brands that need a system the whole team can use
- Everything in Identity essentials
- Brand voice basics
- Full brand guidelines
- Core templates
Brand and launch
For: New brands that want identity, packaging and launch from one team
- Everything in Full identity
- Packaging design
- A social media launch
Volumes and fees are set in your proposal, which you get within a week of your brief.
Not sure which fits? Send a short brief and we'll recommend one.
How it runs
Four to eight weeks, end to end.
A workshop on your business, audience and ambitions.
Your partThree concept directions to choose from.
Two revision rounds on the direction you pick.
Your partBrand guidelines and every file, ready to use.
A fixed-scope project, with the timeline set in your proposal. Two revision rounds per stage.
How an identity takes shape
Three directions, then one system.
You see three concept directions, each a different idea rather than three versions of one. You pick one, we refine it over two rounds, then build it out into the full system.
Three directions
Different ideas to choose between
Two rounds
Refined with your feedback
One system
Logo suite, colour, type, voice and templates
What's in the handover
Everything you need to use the brand, in one place.
An identity is only as good as the way it's used. So the handover is built for the people who'll use it: your team, your printer and whoever you work with next.
You get the logo suite, the colour and type system, the voice, the templates and the guidelines that tie them together, with every file in the formats print and screens need.
What brand guidelines are, and why your printer needs themAa
Plain. Warm. Specific.
- 1Logo suitePrimary logo, secondary versions and a mark, for light and dark backgrounds
- 2ColourCMYK, RGB, HEX and Pantone values
- 3TypographyTypefaces, sizes and font licence notes
- 4VoiceTone words, key messages and sample lines
- 5TemplatesThe everyday pieces your team uses most
Refresh or rebrand?
Change only what needs changing.
A refresh updates how the brand looks and keeps what people recognise. A rebrand changes what the brand stands for, and often its name or audience.
Most businesses need a refresh. Choose a rebrand only when the business itself has changed. The discovery workshop is where we decide which one you need, and what to keep either way.
Rebrand or refresh: how to tell which one your business needsRefresh
Keeps what people recognise
- Same name and positioning
- Updated logo, colour and type
- Fixes how the brand is used
Right when customers like you but the look has aged
Rebrand
Changes what the brand stands for
- New positioning, often a new name or audience
- A new identity built from there
Right when the business itself has changed
Related work
From our writing on Branding & Identity
All Branding & Identity articles
Narrative debt: what a brand owes every time it changes the story
Every story a brand tells is a loan against trust. What happens when the story changes.
Repositioning without amnesia: changing a brand without losing the people who loved it
How to move a brand forward without erasing the reasons people chose it.
Logo or brand? What you're actually paying for
A logo is one piece of a brand. Here is what the rest is, and why it matters to your budget.
Want work like this for your brand? Tell us what you're planning.
Why a studio, not a freelancer or a hire?
Either can be the right call. This is what changes when the work sits with a team.
Questions about Branding & Identity
How long does it take?
Four to eight weeks, end to end.
How many logo options will we see?
Three concept directions. You pick one, and we refine it over two revision rounds.
What drives the price?
Mostly scope: how many pieces the identity needs, how many templates, and whether packaging or a launch is included. Your proposal prices it as one fixed-scope project.
Who should come to the discovery workshop?
The people who make decisions about the brand, usually the founder or MD and whoever leads marketing.
What do we get at the end?
Brand guidelines and every file in AI, SVG, PNG and PDF, with CMYK, RGB and Pantone values.
Do we own the final files?
You own the final, approved identity. Concepts that weren't chosen stay with us.
Can you refresh our brand instead of replacing it?
Yes. We start by deciding what to keep.
Can you apply the brand to our packaging, website and social media?
Yes, with the same team, so the identity carries through. See Packaging Design, Web Design & Development and Social Media Marketing.
Often paired with
Packaging Design
Concept to print-ready files, designed to win on the shelf and look right on a phone screen.
Learn moreWeb Design & Development
Shopify stores, WordPress and custom sites, designed and built by one team.
Learn moreIdeas need good company.
Tell us about the brand you're building.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.