No surprises after you sign. Here's how an engagement runs, from your first brief to your twelfth monthly report.
Client onboarding and process
What happens after you book a call.
No ambiguity. No surprises. Here's exactly how we work together, from first conversation to consistent execution and beyond.
Day 1–3
Discovery
You bring
- Your brand story and current positioning
- Business goals and growth targets
- Existing assets, if any: logos, visuals, tone
- A clear picture of your audience
We bring
- A structured discovery questionnaire
- 60-minute onboarding call with a senior strategist
- Competitive landscape scan
- Initial brand audit (if assets exist)
What happens
A structured conversation, not a form: we dig into your market, competitors and what has and hasn't worked, and both sides decide whether we're the right fit.
Deliverables
Day 4–7
Proposal
You bring
- Feedback on the discovery summary
- Budget range and timeline preferences
- Any open questions from the call
We bring
- Scoped proposal with service breakdown
- Recommended package with rationale
- Pricing and engagement model
- Proposed team and point of contact
What happens
Built around what you need, nothing inflated or missing. We walk you through it on a 30-minute call and revise it once on your feedback.
Deliverables
Week 1–2
Strategy
You bring
- Approved proposal and signed agreement
- Access to existing channels and analytics
- Product or service details and key messages
- Any seasonal events or upcoming launches
We bring
- Full brand and content strategy document
- Platform-specific content framework
- Brand voice and visual direction guide
- Month 1 content calendar (draft)
What happens
One document sets personas, content pillars, platform priorities, posting cadence and tone of voice. Nothing gets made until it's approved.
Deliverables
Week 2–3
Onboarding
You bring
- Admin access to relevant social accounts
- Brand assets (photography, existing visuals)
- Product samples (for the shoot, if applicable)
- Internal approval contact and workflow
We bring
- Shared Notion or Drive workspace setup
- Content approval workflow and SLA document
- Dedicated WhatsApp or Slack channel
- Account audit and baseline metrics report
What happens
We set up shared workspaces, approval flows, communication norms and access, so both teams know who does what, and when.
Deliverables
Month 1 onward
Execution
You bring
- Timely approvals (within the agreed SLA)
- Product or shoot access as needed
- Any real-time brand updates or news
- Feedback on drafts within 24 hours
We bring
- Full monthly content calendar
- Reels, statics and carousels, at the agreed cadence
- Captions, hashtags and posting schedule
- Community management (if in scope)
What happens
The calendar arrives by the 25th of the month before, drafts 5 days before posting, and revisions within 24 hours. Everything is logged.
Deliverables
End of each month
Review & Optimise
You bring
- Business context: sales, launches, shifts
- Honest feedback on content direction
- Priorities for the next month
We bring
- Monthly performance report (reach, engagement, growth)
- Top-performing content breakdown
- Strategic recommendations for next month
- Updated content calendar and direction
What happens
We review results against goals, work out what landed and why, and update the strategy for the next cycle.
Deliverables
Two ways to work with us
What we need from you
- One person who can approve work.
- Approvals and feedback within the agreed window, so the calendar holds.
- Your brand assets and access to the accounts we manage.
Day to day
Every client gets a named account lead. Day-to-day communication runs on WhatsApp.
Questions about working with us
Why a 12-month minimum on retainers?
The first months go into strategy and finding what works. Results show in the months after that, and a year gives both sides time to see them.
What counts as a revision round?
One consolidated set of feedback on a deliverable, and our update in response.
What if we need something outside the scope?
We flag it in writing before any out-of-scope work starts.
Who will we work with?
A named account lead, backed by the designers, editors and writers on your account.
Will you sign an NDA?
Yes.
Can we pause or end a retainer?
After six months, a retainer can be paused for up to 30 days. From then on, either side can also end it with one month's notice and a justified reason.
Ideas need good company.
Tell us what you're building.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.