Performance marketing
Campaigns planned, built, run and reported every month, with the ad creative made by the same team.
You own the ad accounts, and spend goes on your card, straight to Google and Meta.
When to bring us in
You boost posts but can't tell whether it pays.
What changesCampaigns built around a real objective, with leads and sales tracked.
You're launching and need traffic from day one.
What changesCampaigns ready for launch day, with tracking tested before the first rupee is spent.
Your current reports show impressions, and you need to see sales.
What changesA monthly report on spend, leads, sales and cost per result.
Your last agency left and took the ad account with it.
What changesThe accounts are yours from day one. We work inside them as your partner.
Your ads look nothing like the rest of your brand.
What changesAd creative made by the same team that makes your posts.
Who it's for
Brands with a working website or a WhatsApp sales flow, ready to put a monthly budget behind growth.
Not a fit if there's nowhere for the clicks to land yet. Start with a site or a store; see Web Design & Development.
What you get
Account audit and tracking setup
Pixel, conversion events and WhatsApp click tracking, checked before any campaign goes live.
Campaign strategy and media plan
Which platforms, which audiences and how the budget splits, set out before anything goes live.
Ad creative made in-house
Static, carousel and video ads made by the team that makes your posts.
Campaign build and daily management
Campaigns built in your own accounts and checked every day.
Ongoing optimisation
Creative and audiences tested, and budget moved to what works.
Monthly report on spend, leads, sales and cost per result
In plain numbers, with the plan for next month.
Want this for your brand? Send a short brief and we'll reply within one working day.
How it runs
Account audit and tracking setup.
Strategy and media plan.
Campaigns go live and are optimised as they run.
A monthly report and the plan for next month.
12-month minimum, billed by calendar month. Ad spend is paid to Google and Meta directly, on your card.
How the funnel works
Meta creates demand. Google captures it.
Meta puts your brand in front of people who weren't looking yet. Google catches the ones who then go and search for it.
Both send people to your website or WhatsApp, where the lead or sale happens. Tracking at every step means the monthly report shows which part is working, and where the next rupee should go.
How much ad budget do you really need to start?- Meta creates demandMeasured: Reach, clicks and cost per click
- Google captures itMeasured: Searches, clicks and cost per click
- Website or WhatsAppMeasured: Visits, messages and add-to-carts
- Lead or saleMeasured: Cost per lead or sale
Tracking first
If it isn't measured, the report can't show it.
Tracking is the first step on every account, before a single campaign goes live.
It's what lets the monthly report show leads and sales instead of likes, and what tells us where to move the budget. On an account you already run, the audit starts by checking what's tracked today.
Before campaigns go live
- Meta pixel on every page
- Server-side events through Meta's Conversions API
- Google Analytics 4 conversion events for forms, calls and purchases
- WhatsApp click tracking
- Test conversions before any budget goes live
The first 90 days
Set up, test, then scale.
The first three months usually run in the same order: set up and learn, test, then scale what works.
That's the order of the work, not a promise of results. The monthly report shows where things stand at every step.
- Days 1–30
Set up and learnTracking, the first campaigns, and time for the platforms to learn who responds - Days 31–60
TestCreative and audiences tested against each other, keeping what wins - Days 61–90
ScaleMore of the budget moved behind what works
Creative testing
Four versions, one winner.
Campaigns run more than one version of an ad. The platforms show them side by side, and the numbers decide which one stays.
The ad creative is made in-house, so a new version to test takes days, not a new agency brief. What won, and why we think it did, goes in the monthly report.
Boost or advertise?
The same budget, spent two ways.
Boosting a post is quick, but it often optimises for likes. Running an ad lets you choose the real objective, test versions and track what each one brings in.
Every campaign we run is built as an ad, measured on leads and sales.
Boosting a post vs running an ad: what's the difference?Boost post
- Quick, simplified
- Narrow targeting
- Often optimises for likes
- Little testing or tracking
Ads Manager
- Choose the real objective
- Detailed and retargeting audiences
- Test versions against each other
- Track conversions
From our writing on Performance Marketing
All Performance Marketing articles
Boosting a post vs running an ad: what's the difference?
The Boost button is easy. Ads Manager is better. Here's why, and when each makes sense.
The bargain CPM: what cheap reach in Pakistan hides about real demand
Low media costs make reach look cheap. Cheap reach is not the same as cheap customers.
How much ad budget do you really need to start?
Too little budget teaches you nothing. Here's how to think about a sensible starting spend.
Like how we think about it? Tell us what you're planning.
Why a studio, not a freelancer or a hire?
Either can be the right call. This is what changes when the work sits with a team.
Questions about Performance Marketing
Is ad spend included in your fee?
No. You pay Google and Meta directly on your own card. We charge only our management fee.
Who owns the ad accounts?
You do. We work inside them as your partner.
Is there a minimum budget?
Campaigns start at USD 500.
How soon will we see results?
The first month goes into setup, tracking and letting the platforms learn. Creative testing follows, then scaling what works. The monthly report shows where things stand at every step.
Do you make the ad creative?
Yes, in-house, by the same team that makes social media content for our clients.
Can you take over our existing ad account?
Yes. We start with an audit of what's there, and the account's history stays with it, since the account is yours.
What goes in the monthly report?
Spend, leads, sales and cost per result, what we tested and what won, and the plan for next month.
Often paired with
Social Media Marketing
A monthly content engine: strategy, design, reels, copy, posting and community management, reported every month.
Learn moreWeb Design & Development
Shopify stores, WordPress and custom sites, designed and built by one team.
Learn moreIdeas need good company.
Tell us what you want your ads to do.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.