About
The team that designs a brand should be the team that runs it. That idea shapes everything we do, and it's why clients like Searle have stayed for years.
Meet the founder
Sila Mahdi
Founder & CEO, Virtuoso Media
Sila is a serial entrepreneur with close to a decade of hands-on brand building across Pakistan's consumer market. She spent five years as Creative Director at Drama Queen Productions before founding Virtuoso Media, which she has led as CEO for the past two years.
A Communications Designer by education, her work has placed her inside launch teams for some of the country's best-known names. She helped launch Huda Beauty and Genie, and was there from the birth of HER Beauty, by Fatima Group, one of Pakistan's largest beauty ventures. She has also worked closely with industry groups and their brands: Farmaish under the Dawood Group, Searle Pharma under the IBL Group, Herbion Pets under the Kehkashan Group and Folia under Gerry's Group, alongside established names such as Artistic Fabric Milliners and Amir Adnan.
Her range runs well beyond any single category. In beauty, she has worked on MondSub, a traditional Chinese skincare brand, from its early days, and on Facialist, a dedicated facial salon. In apparel and textiles, she has supported Kour, an exporter whose production serves Zara, H&M and Mango, and The Towel Company, a towel exporter. In health, wellness and food, her clients include Versus in nutraceuticals, Bonvia in alternative sweeteners and Treat in local granola and high-fibre foods. She has also worked in mental health with Reframe With Hira and House of Pebbles, and in personal care with Parwaz.
Virtuoso Media is a creative laboratory, drawing on a team that has spent years building brands of every size and sector. The work in our portfolio shows it better than we can.
The practice is built for the moments that define a brand: launch, repositioning and growth. Over the next three years, Sila's aim is to make Virtuoso Media a trusted strategy, content and design partner for consumer and mass-market brands across Pakistan, taking brands from concept to campaign with a team that has already seen what it takes to launch a product, a range or a category from the ground up.
How we're set up
A core team runs strategy, design and every client relationship. For shoots, edits and builds, we bring in specialists we work with regularly: photographers, video editors, motion designers and developers. You get one point of contact, and the right people on each job.
How we work with clients
Consistency beats a viral post.
Every piece of work traces back to a business goal.
If anything is going to slip, you hear it from us first, with a new date.
We'd rather turn down a brief than win it with a promise we can't keep.
Working with a procurement team?
We're registered with FBR and SRB, and our vendor information covers what vendor forms usually ask for.
Ideas need good company.
Tell us what you're building.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.