LinkedIn & Leadership Marketing
Before a B2B buyer takes a meeting, they check your company page and your CEO's profile. We make both worth checking: strategy, writing, design and posting, every month.
Two to four one-hour calls a month is all it asks of a leader, once onboarding is done.
When to bring us in
Your company page posts job openings and Eid greetings, and little else.
What changesA page that shows what you know: points of view, work and proof, posted every week.
Your founder or CEO is the company's best salesperson, but their profile is silent.
What changesTheir thinking, in their own voice, in front of the buyers who look them up before a meeting.
You sell to corporates, banks or exporters, and Instagram isn't where they decide.
What changesYour effort goes where B2B buyers actually look before they reply.
Your leaders mean to post, but the week always wins.
What changesWe draft, they approve. Two to four one-hour calls a month keeps it going.
When someone looks you up, the profile still describes the job you had three years ago.
What changesA headline and About section that say what you do now, and for whom.
Who it's for
B2B companies that sell to corporates, banks, pharma companies and exporters, and the CEOs, MDs and founders who speak for them.
Not a fit if you sell mainly to consumers. Instagram, Facebook and TikTok will do more for you; see Social Media Marketing.
What you get
LinkedIn strategy and positioning
What the company and each leader should be known for, and the topics that prove it.
Company page content
Posts, carousels and updates that show your work and your thinking, not only job ads.
Ghostwritten posts in each leader's voice
Drafted from a voice interview and your calls, and approved by the leader before anything goes live.
Profile rewrites
Headline, About section and banner for each leader, and the company page itself.
Designed carousels and visuals
Made by our designers, in your brand's look.
Publishing and engagement
Posts go out on the agreed days, and the engagement they earn is tracked.
Monthly report
Impressions, engagement, follower growth and profile views, with what changes next month.
Ways to work with us
Company page
For: Companies that want a page buyers take seriously
- LinkedIn strategy
- Company page rewrite
- Company posts and carousels every week
- Monthly report
Leader
For: A founder, CEO or MD building a personal brand
- Voice interview and voice profile
- Profile rewrite
- Ghostwritten posts every week
- Monthly report
Company + leaders
For: Companies that want the page and their leaders telling one story
- Everything in Company page
- One or more leaders on the Leader plan
- One calendar across the page and every profile
Volumes and fees are set in your proposal, which you get within a week of your brief.
Not sure which fits? Send a short brief and we'll recommend one.
How it runs
Two to four one-hour calls a month for each leader.
Positioning, then a voice interview with each leader.
Your partYou approve the monthly calendar and every post.
Your partWe write, design and publish every week.
A monthly report and a review call.
12-month minimum, billed by calendar month. Two revision rounds per deliverable. One to three working days on regular content.
How ghostwriting works
Their voice, our hours.
A leader's posts only work if they sound like the leader. So the leader's time goes into the parts only they can do, and we do the rest.
We start with a voice interview and turn it into a written voice profile. Every draft is checked against it, and nothing goes live until the leader approves it. Each month ends with a short review of what worked.
2–4one-hour calls a month for each leader, once onboarding is done
Ghostwriting without ghostsFrom interview to published post
- 1Voice interviewAn hour with each leader on what they believe, how they talk and what they won't say.Your part
- 2Voice profileWords they use, words they never use, sentence length and topics, written down.
- 3Monthly calendarTopics for the month, built from your plans and the conversations you're having.Your part
- 4DraftsPosts and carousels written and designed in the leader's voice.
- 5ApprovalNothing goes live without the leader's yes.Your part
- 6PublishingOn the agreed days, every week.
- 7Report and reviewWhat worked, and what changes next month.Your part
Two jobs
The page proves the company. The profile earns the meeting.
Buyers check both before they reply. The company page answers "can they do it?". The leader's profile answers "do I trust the people?".
That's why we plan them together, on one calendar, so the company and its leaders tell the same story from two sides.
Should your CEO be on LinkedIn?Company page
Shows the company is real and capable
- What you do, and for whom
- Work, capabilities and certifications
- Company news and hiring
- Carousels that explain your offer
Leader's profile
Shows there's a person worth meeting
- Points of view on the industry
- Lessons from the work
- Opinions buyers can agree or argue with
- Replies and conversations
Sample posts
Three formats we write and design every week.
A text post, a carousel and a document post, written for an imaginary managing director of a textile exporter.
Text post
Managing Director
We lost a buyer last year over a two-day delay. Not price. Not quality. Two days.
Here's what we changed in dispatch, and what it cost us to change it.
Carousel
Managing Director
The questions every new buyer asks us, answered before they ask.
Document post
Managing Director
How we price a first order, in six pages. Save it for your next sourcing round.
PDF, 6 pages
From our writing on LinkedIn & Leadership Marketing
All LinkedIn & Leadership Marketing articles
Should your CEO be on LinkedIn? A short guide for founders
Who benefits from a visible founder, what it takes and how to start without wasting time.
The CEO is the category: executive narrative in markets where every competitor sells the same thing
When products converge, the person leading the company becomes the clearest point of difference.
Ghostwriting without ghosts: keeping a leader's voice honest at scale
Most leaders need help to publish consistently. The question is how to help without replacing the person.
Like how we think about it? Tell us what you're planning.
Why a studio, not a freelancer or a hire?
Either can be the right call. This is what changes when the work sits with a team.
Questions about LinkedIn & Leadership Marketing
Will the posts sound like me?
Every leader starts with a voice interview, and you approve every post before it goes live.
How much of my time does it take?
Two to four one-hour calls a month once onboarding is done.
How often do you post?
Every week. Your proposal sets how many posts a week go out on the company page and for each leader.
What if I don't like a draft?
Tell us what's off. Each post gets two revision rounds, and nothing goes live until you approve it.
Can you handle more than one leader?
Yes. Each leader gets their own voice interview and voice profile, and one calendar keeps the company page and every profile telling the same story.
Will you sign an NDA?
Yes. Leaders often share things in our calls that aren't public yet, and an NDA covers them.
Do you run LinkedIn ads?
Ads sit under Performance Marketing and can run alongside this service.
Often paired with
Branding & Identity
Logo, colour, type and voice, built into guidelines your team and your printer can actually follow.
Learn morePerformance Marketing
Google and Meta campaigns planned, run and reported monthly, measured on leads and sales.
Learn moreIdeas need good company.
Tell us who you want LinkedIn to reach.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.