SEO & GEO
Technical SEO, content and authority building for brands in Pakistan, plus generative engine optimization, so AI assistants and AI search describe you accurately and send people your way.
Keyword research and writing in English, Urdu and Roman Urdu.
When to bring us in
People search for exactly what you sell, and find your competitors.
What changesPages built around the searches your customers actually make.
Your website gets visits, but almost none of them come from search.
What changesTechnical fixes and a content plan that give search engines a reason to send people your way.
Ask an AI assistant about your category and it never mentions you, or gets you wrong.
What changesConsistent facts, structured data and mentions on trusted sources, so AI answers describe you correctly.
Your customers search in Roman Urdu, and your site only speaks English.
What changesResearch and pages for the way your customers type: English, Urdu and Roman Urdu.
Your Google Business Profile is half-filled and out of date.
What changesA complete, current profile for the customers searching nearby.
Who it's for
Brands whose customers search before they buy: online stores, local businesses, service companies and B2B suppliers.
Not a fit if you need traffic next week. SEO builds over months; for faster results, start with Performance Marketing.
What you get
Technical SEO audit and fixes
Speed, indexing, broken links and site structure, found and fixed.
Keyword and question research in English, Urdu and Roman Urdu
The words your customers actually type, in every script they use.
A content plan built around real searches
A map of pages and articles for the year, in priority order.
Articles and pages written in-house, in your voice
You review every piece before it goes live.
On-page optimization and internal linking
Titles, headings and links that help search engines understand each page.
Local SEO and Google Business Profile
A complete profile, and the same business details everywhere they appear.
Structured data and consistent facts for AI engines
Schema markup and one consistent set of facts about your business.
Digital PR and authority building
Mentions and links from sources search engines and AI assistants trust.
Monthly report on rankings, traffic, leads and AI citations
What moved, what didn't, and what's next.
Ways to work with us
Local
For: Businesses that win customers nearby
- Technical audit and fixes
- Local SEO and Google Business Profile
- Structured data
- Monthly report
Growth
For: Brands that want search to become a steady source of customers
- Everything in Local
- Keyword research in three scripts
- A content plan
- Articles and pages every month
Authority
For: Brands competing for the most contested searches and AI answers
- Everything in Growth
- Digital PR and authority building
- AI citations tracked in the monthly report
Volumes and fees are set in your proposal, which you get within a week of your brief.
Not sure which fits? Send a short brief and we'll recommend one.
How it runs
Technical health, rankings and how AI engines describe you today.
Keywords, questions and a content map for the year.
Your partFixes, pages and articles every month, plus mentions on trusted sources.
Rankings, traffic, leads and AI citations, every month.
Monthly work, reported every month. You review every piece of content before it goes live.
Two kinds of search
Ranked by Google. Cited by AI.
SEO: be ranked
People type a query, scan a page of results and click one. You win with technical health, pages that match real searches and the authority of other sites linking to you.
GEO: be cited
People ask a question and get one written answer with a few sources. You win with clear facts about your business, content that answers real questions and mentions on sources the engines trust.
What to expect
Fix, then build, then earn.
SEO builds over months, not weeks. The work runs in the same order for almost every site.
Technical fixes come first and can show results soonest. Content follows, then the authority that comes from other trusted sites mentioning you. That's the order of the work, not a ranking promise: no one can honestly guarantee a position on Google.
SEO vs GEO: what's the difference, and do you need both?- FixTechnical health, structured data, Search Console and your Business Profile. These can show results soonest.
- BuildPages and articles from the content plan, every month, in your voice.
- EarnMentions and links from sources search engines and AI assistants trust. This takes longest, and lasts.
One search, three scripts
Your customers don't all type the same way.
Pakistani customers search in English, in Urdu script and in Roman Urdu, and Roman Urdu has no spelling rules.
A keyword list in English alone misses most of it. We research all three, then give each script a job: product and service pages, local pages and Business Profile updates, and the FAQs written in customers' own words.
Searching in three scriptsOne need, three scripts, many spellings
Searches for wedding outfits, as Pakistani customers type them
English
wedding outfits
bridal dresses
shaadi clothes
Urdu script
شادی کے کپڑے
برائیڈل ڈریس
Roman Urdu
shaadi ke kapray
shadi k kapde
shaadi kay kapre
No spelling rules
Proof you can check
Our own blog is the worked example.
Every article on our blog is built the way we'd build yours: a real question answered plainly, with sources, an FAQ, and structured data that search engines and AI assistants can read.
Read the blogFrom our writing on SEO & GEO
All SEO & GEO articles
SEO vs GEO: what's the difference, and do you need both?
One gets you ranked in search results. The other gets you named in AI answers. Here's how they differ.
The answer engine problem: when customers stop clicking and start asking
Search is turning into answers. Brands now have to be inside the answer, not just near it.
Google Business Profile: the free listing most businesses leave half-finished
The listing that appears in Maps and local search is free, powerful and usually incomplete.
Like how we think about it? Tell us what you're planning.
Why a studio, not a freelancer or a hire?
Either can be the right call. This is what changes when the work sits with a team.
Questions about SEO & GEO
How long until we see results?
SEO builds over months, not weeks. Technical fixes can show sooner; content and authority take longer. You see the progress in a report every month.
What is GEO?
Generative engine optimization makes your brand easier for AI assistants and AI search to find, understand and cite: consistent facts about your business, structured data, content that answers real questions and mentions on sources they trust.
Can you guarantee the first position on Google?
No one honestly can. We commit to the work, explain every change and report results plainly.
Do you write the content?
Yes, in-house and in your brand's voice. You review every piece before it goes live.
Do you cover Urdu searches?
Yes. We research and write for English, Urdu and Roman Urdu searches wherever your customers use them.
Do you need access to our website?
Yes, or to whoever runs it. Technical fixes and on-page changes happen on the site itself.
Will you change our site's design?
Not unless it's holding the site back. Most SEO work happens in the content, structure and code, not the look.
Can you work on a site another agency built?
Yes. We start with a technical audit of whatever is there.
Often paired with
Web Design & Development
Shopify stores, WordPress and custom sites, designed and built by one team.
Learn morePerformance Marketing
Google and Meta campaigns planned, run and reported monthly, measured on leads and sales.
Learn moreIdeas need good company.
Tell us what your customers search for.
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.