Search engine optimization and generative engine optimization for Pakistani brands: being found on Google, searched in three scripts and cited correctly in AI answers. 5 articles from the studio. See our SEO & GEO service.
SEO vs GEO: what's the difference, and do you need both?
One gets you ranked in search results. The other gets you named in AI answers. Here's how they differ.
The answer engine problem: when customers stop clicking and start asking
Search is turning into answers. Brands now have to be inside the answer, not just near it.
Google Business Profile: the free listing most businesses leave half-finished
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Searching in three scripts: SEO for a market that types in English, Urdu and Roman Urdu
Pakistani customers search in English, in Urdu and in Roman Urdu, often for the same thing. Most brands optimize for one.
Be the source, not the summary: how brands earn citations from AI engines
AI engines summarize the web. The brands they cite are the ones that add something the summary needs.
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