Project
Mond'Sub brings traditional Chinese skincare to Pakistan. We launched it on social media and shot the launch content, so an unfamiliar name had a clear story and a face from its first day here.
Industry
Beauty, skincare
Services
Social Media Marketing, Video & Motion
Relationship
From launch
Mandate
Introduce a new name
Shot for the launch, with real texture and real light, so an unfamiliar name had a face from day one.
The brief
Mond'Sub brings traditional Chinese skincare to Pakistan, a market where most shoppers had never heard the name or the tradition behind it.
The launch had to do the explaining a familiar brand gets to skip: what it is, where it comes from and why it deserves a place on the shelf.
The insight
People don't buy what they can't picture. A new name needs a face before it needs a sale.
The work
The story
An unfamiliar brand has to explain itself before it can sell anything. We built the launch around three questions: what Mond'Sub is, where it comes from and why it belongs on a Pakistani shelf.
The shoots
We shot the launch content ourselves, with real texture and real light, so the products looked tangible rather than lifted from a catalog.
The rollout
Introductions first, products second. By the time the feed asked people to buy, they already knew who was asking.
From the feed
What we made
- The launch social media strategy
- Launch shoots, stills and video
- Launch posts and captions
- Ongoing social media from launch
The impact
Mond'Sub arrived with a story people could repeat and imagery that looked like it already belonged. For a new name, that is most of the job.
Introductions only happen once. We made sure this one was clear, warm and easy to remember.
Bringing a new name to Pakistan? Let's give it a story people can repeat.
More work
Assortment
Every image from our portfolio in one place, shuffled into a new order on each visit.
Case studySearle
Four years as the social voice of one of Pakistan's leading pharmaceutical companies.
Case studyParwaz
A personal care brand built from its first sketch: identity, packaging, shoots, launch and the marketing that followed.
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