How packaging works where Pakistan actually shops: kiryana counters, sachet strips, online marketplaces and the regulated small print of pharma and food packs. 4 articles from the studio. See our Packaging Design service.

Five signs your packaging is costing you sales
Packaging problems rarely announce themselves. These five signs usually do.

Three seconds at the kiryana counter: packaging for shelves you will never control
Most Pakistani purchases happen in small shops where the brand controls nothing. Packaging has to work anyway.
The thumbnail is the new shelf: packaging that has to sell at 120 pixels
Online, your pack is a small square in a grid of competitors. It has to work there before it works in a hand.

Regulatory copy as design material: pharma and food packaging that stays compliant without losing the brand
Mandatory text is usually treated as clutter. Designed well, it becomes part of the brand's credibility.
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