Virtuoso Media
Our partners · Video production
For brand films, commercials and documentaries, Virtuoso Media partners with Yeti Productions. Its director and producer, Sohaib Lari, has spent more than 15 years making films for HBL, KFC, USAID, Philip Morris International and VICE.
Trusted by brands that can't afford a bad film.
Clients of Sohaib Lari and Yeti Productions
Meet our video production partner
Sohaib Lari
Director and producer, Yeti Productions
Sohaib Lari is one of the big names in film, documentary and commercial production in Pakistan. He leads Yeti Productions as its director and producer.
Over more than 15 years he has directed and produced creative and corporate advertising, music videos, short films, live events and documentaries. His work centres on product and brand visibility: content that informs, holds attention and gets a brand remembered.
He is also co-founder, director and producer of BigFoot Music, which writes and produces original music and videos for artists.
15+years directing and producing
15national and global clients
17films on this page
The work
Directed and produced by Sohaib Lari for Yeti Productions.
Films by Sohaib Lari and Yeti Productions, played from Yeti Productions' Vimeo.
Want a film like these? Brief us and we'll bring Sohaib in from day one.
One brief. Two teams. One film.
Our strategy and roll-out, and a director and crew who have made films for HBL, KFC and VICE, working from one brief.
Virtuoso Media
- Strategy and the brief
- Concept and script, signed off with your brand team
- One point of contact, from brief to roll-out
- Cut-downs for every platform
- Roll-out across social and ads
- Reporting on how the film performs
Sohaib Lari and Yeti Productions
- Direction and production
- Commercials, corporate films and documentaries
- Editing, animation, colour grading and VFX
- Original music and soundtracks
- Voice-over and narration
- Studio recording, mixing and mastering
Questions about working with Sohaib
Who do I work with, Virtuoso Media or Yeti Productions?
You brief Virtuoso Media and we stay your point of contact from the brief to the roll-out. Sohaib and his crew join for the production itself: direction, the shoot and post-production.
What size of project is this for?
Brand films, commercials, corporate films and documentaries: productions that need a director, a full crew and proper post-production. For weekly reels and product shoots, our in-house video team is the better fit.
Can you run the campaign around the film?
Yes. We plan the launch, cut the film for every platform and run it across social media and paid ads, so the film keeps working after release day.
How do we start?
Send a short brief: what the film is for, where it will run and when you need it. We reply within one working day with next steps, or an honest note if we're not the right fit.
Ideas need good company.
Planning a film that has to land?
Send a short brief. We'll reply within one working day with next steps, or an honest note if we're not the right fit.